What is SEO? SEO stands for Search Engine Optimization.
Quite simply, SEO is an Umbrella term for all the techniques you can use to secure the visibility of your website and its content on search engine results pages (SERPs).

SEO is about people as it is about search engines themselves. We understand what people are searching for online, the answers they are seeking, the words they’re using, and the type of content they wish to consume. Knowing the responses to these questions will allow you to connect to the people who are hunting online for the solutions you offer.

It’s essential to remember that search engines make money from advertising. Our goal is to better solve searcher’s queries (within SERPs), to keep searchers coming back, and to keep them on the SERPs longer.

To know the actual meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic- It is a result of proffering the best content and experience for your visitor. Only with clearly defined business and marketing goals, we can measure the quality of your traffic. Lead generation, interactions, and sales are a few ways we measure the success of your website. 
  • Quantity of traffic-  We focus on the number of people clicking on your page from the search engine pages(SERPs) traffic gets much better through it.
  • Organic results- We use SEO to optimize the site visibility and ranking in search results. Organic search results are the ones that are obtained through efficient SEO, not paid for (i.e. not advertising)


On- Page SEO & Off- Page SEO

In ON- Page SEO, we optimize individual web pages to rank higher and earn more relevant traffic in search engines. ON- Page SEO belongs to both the content and HTML source code of a page that can be optimized.

In OFF-Page SEO, we refer to steps taken outside of your own website to influence your rankings within SERPs. Optimizing OFF-Page ranking involves improving search engine and user attention of a site’s popularity, importance, loyalty, and authority.